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Goji is a fruit whose origin is in Southeast Europe and Asia. However, because the majority of the crop comes to the global market from China today, the English word Goji , which is a copy of the Chinese name for this plant (in pinyin gǒuqǐ) is popularized. Besides that, the English term Goji berry is well known as well.

Goji fruits have a long history of use in Chinese alternative medicine. In the 21st century, the western world has discovered the nutritional value of this superfood and its antioxidant potential.

Dried fruits are comprised of 68 percent carbohydrates, 12 percent protein (including 18 essential amino acids, the basic building blocks of protein), 10 percent of healthy fats and 10 percent fiber.

In addition, they contain 21 essential minerals (calcium and magnesium among others). These are useful in a diet, because they accelerate the metabolism of food so it does not accumulate as fat. The value of their glycemic index is very low (29). They also contribute to lowering cholesterol.

Furthermore, they contain plenty of vitamin C, an antioxidant that is essential for good health. Vitamins B1 and B2 are important in carbohydrate metabolism and proper functioning of the nervous system. B1 prevents bad moods and depression.

Due to the presence of five carotenoids, Goji helps protect the eye retina and improve eyesight.

Perhaps the most important function of antioxidants is fighting the free radicals in the body and thus strengthening the immune system and exertingant carcinogenic. In simpler terms, antioxidants help improve memory.


Key components of the Goji berries are:

  • amino acids
  • antioxidants
  • carotenoids
  • minerals
  • vitamins A, B1, B2 and C

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